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Click here to request more information about Retail Solutions.
APPLICATIONS
 Price Markdown Solutions
Adapting quickly to changing customer demands requires labelling solutions that are tailored precisely to your business processes. To maximise store performance, you need to sell off slow-moving stock quickly and offer sales promotions that meet shoppers' expectations and desires. Our solutions help to make your price markdowns more efficient and ease the clearance of end-of-line and perishable products. SATO understand that the ability to implement sale markdowns at short notice is a vital activity for any retail operation and that the need to be seen as a 'good value' store is essential. SATO has a range of price markdown solutions to suit your business.
Promotional Labelling
Our promotional labelling solutions are ideal for added value pricing, allowing you the flexibility to highlight promotions on your products immediately and effectively. SATO's local label manufacturing facility can produce customised labels to tie into your in-store promotions - designed and produced to your store requirements and your individual branding. SATO offer variable printing via our print service bureau or by providing store based systems so that staff can react quickly with price changes. Whether setting up promotions in your own store or putting together a promotion to lift the sales of your products in one of your retail outlets, SATO can work with you to get the best promotional results.
Shelf Edge Labelling
SATO's shelf edge labelling products are both convenient and cost effective; allowing for high volume desktop production or the convenience of being portable where they can be used at the shelf edge. With the ability to integrate with your Point of Sale (POS) system, our solutions boast a ribbon free printing system using thermal card giving a print clarity that is second to none. With your choice of fonts, plus the ability to have customised tickets printed with your chosen colours and backgrounds you are guaranteed a distinctive result.
Swing Tickets
SATO can produce swing tickets in all shapes, sizes and thicknesses, appropriate to the needs of your brand. Variable information such as bar codes, pricing and size can be printed using your own thermal or laser printer or alternatively utilising SATO Print Bureau facilities.
Price Labelling
To avoid customer confusion, pricing labels on retail items needs to be clear and legible. SATO offers a range of options from simple hand labelling tools to ultra-portable wireless printers and data capture equipment giving you the capability of high resolution printing in a range of fonts. Combined with SATO's label design and production capability these printers are capable of producing outstanding results time after time.
Stocktaking
In addition to our labelling solutions we can also provide database software and hardware for your data capture requirements, in order to make your stocktake and stock control easier and more efficient.
Our solutions can either be based on a batch collection method, where data is uploaded via a data cradle or based on wireless technology for real time updating of database records. We work with our team of partners to ensure that you get the best possible solution to suit your needs.
Queue Busting
Surveys have shown that consumers' single biggest complaint is queuing when ready to pay. To help you solve this problem SATO has a range of queue busting solutions for speeding up this waiting time.
Utilising portable hand-held data terminals and lightweight thermal printers, SATO has developed systems to operate in various store environments. Whether you have RF technology in use or not SATO has a solution to your queuing problems.
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APPLICABLE PRODUCTS
MB200i/400i
HT200e
CX400
CT4i
GL4e Series
Hand Labelling
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CASE STUDIES
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End User: Video Ezy
SATO Products: HT200e, Customised Labels
Overview:
Video Ezy is an Australia wide chain of over 450 DVD stores offering rental and sales. Stores operate on a franchise model with independent or group ownership of stores across the chain. As a household name for over two decades, Video Ezy strives for excellence in home entertainment, delivering to its members a service that is dynamic and innovative with a focus on quality and value for money.
Issues:
Labelling of merchandise had traditionally provided challenges when trying to present standardised presentation across all stores. Labelling had taken various forms from handwritten labels to hand labelling guns to professionally printed depending on the store. A common issue was that more than one label was required to show Video Ezy branding as well as product pricing. Overall the pricing in store, especially during promotions presented a time-intensive activity for staff and duplication of labels meant unnecessary costs.
Solution:
Combination of SATO HT200e printer and range of custom printed Video Ezy label designs means that only a single label is necessary to brand and price products. The standalone capabilities of the HT200 with its own keypad and battery option for complete portability mean that labelling time has been significantly reduced. Custom labels combined with formats within printer enable in-store overprinting of pricing labels on demand for fast pricing and markdown of products at any time they are required. The end result presents professional company branding but more importantly improved customer service and increased impulse purchases through clear pricing of products.
Benefits:
More efficient labelling means lower costs through reduced consumable requirements and decreased demand on time in store to label products, but more importantly improved branding and labelling of products for customers has meant increased sales.
Customer comments:
"It is easy to use, staff can just print labels as and when they need them. The labels look very professional and far better than the handgun/handwritten labels we were previously using. " Michelle, Paterson Group Retail Manager.
"It just makes life so much easier. You are able to change label designs and promotions at the touch of a button. I can now change price point and run new promotions very easily - the flexibility is great." Michael, Store Owner Mount Gambier.
Click here to request more information.
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End User: New Balance
SATO Products: HT200e, Custom printed price markdown labels
Overview:
New Balance is a leading global athletic products company, specialising in superior athletic footwear. Their global product brands include New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. The Australian business focuses on the New Balance brand, with operations including 11 branded outlet stores in addition to the broad supply nationally to hundreds of sporting goods stores.
Issues:
The existing system for pricing and price markdowns in the outlet stores was limited, extremely manual and lacking in appeal to customers looking for an impulse purchase. When stock arrived in store a new barcode label with the "retail" price for the product was printed and attached to each item and then the markdown price was then handwritten onto items using a "red pen". Each item required this 2 step process prior to being placed on show in store.
Solution:
New Balance chose to trial the HT and label system in-store to prove the concept to themselves and gain both staff and customer feedback. The system included overprinting of their chosen labels with the Recommended Retail Price (RRP) as well as highlighting the "NOW" price for the product as a single step process, completely replacing the need to print a new barcode or handwrite on products. The feedback from staff at the trial site and the stores customers was positive and the increased sales proved the concept. The system has since rolled out across all outlet stores.
Benefits:
The labelling system is vastly quicker and easy for staff to use. Eliminating one of the steps in the process to prepare stock for the shopfloor saved considerable time in store. In addition the appearance of stock was vastly improved by the use of professional looking labels, providing greater appeal to customers as shown in increased turnover/sales of stock in stores.
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End User: Angus & Robertson
SATO Products: SATO Label Gallery Plus software, Range of custom manufactured labels supplied to company & franchise stores
Overview:
Angus & Robertson is Australia's largest book seller, having over 170 branded locations nationally with a mixture of company owned and franchised stores. With its long history and continued focus on maintaining excellent range and price, Angus & Robertson continues to be most recognised Australian book retailing brand.
Issues:
All franchise stores are supplied from a single centralised warehouse location where all products for franchise stores are required to be labelled prior to shipment. To complete this requirement the process had been somewhat manual collecting details of the books, manually entering the code for the books into SAP along with how many labels were needed. The data entry to create the labels required was an extremely long process and often caused delays especially during periods where high volumes of books were being handled in the warehouse. The requirement to print on-demand labels more quickly was seen as a top priority for the warehouse manager.
Solution:
Utilising data capture terminals in the warehouse, books requiring labels are scanned and the quantity of labels required captured and all data is downloaded. The data file is then extracted to the SATO Label Gallery Plus software to automatically advise the thermal printer to produce labels. Once labels are printed they are then in turn applied to the books utilising a SATO Hand Labelling tool.
Benefits:
Time taken to capture the data relating as to what product labels are required has been substantially reduced and staff time previously required for data entry has been totally eliminated. In addition rather than the labels being printed one type as a time post data entry, they can now be printed as a batch, allowing for faster printing but also more efficient application to products. Any cost of the software has been more than offset by the savings in time.
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